STL CookbookMarket segments
Create and edit market segment codes and descriptions for rate plans and revenue analysis.
Entry: Console → CRS → Settings → Market Segments.
Prerequisites
A market segment classifies where demand comes from — “what kind of customer booked.” Use segments to group and manage customer types.
Use cases:
- Revenue strategy: When creating a rate plan, link a market segment for differentiated pricing.
- Reservation tracking: Reservation details show the market so front desk and ops can see customer type quickly.
- Revenue reports: Export by market to compare booking volume and revenue contribution.
Steps
Create a market segment
Click Create Market.
In the dialog, fill in:
- Market Code: Up to 8 characters; letters or numbers only.
- Description: Multilingual; Chinese up to 10 characters, English up to 20.
Click Confirm.
Edit a market segment
Find the market segment to change.
Open More Options → Edit.
Update Description in the dialog.
Click Confirm.
Market Code cannot change after creation.
Editing a segment also updates the market shown on historical reservations.
Result
- New segments appear in the list for rate-plan selection.
- Description edits sync to historical reservations.
FAQ
None
Related
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