STL CookbookESG Activities Overview
Stey ESG rewards program goals, seasons, points, and rewards concepts.
Overview
ESG (Environmental, Social, and Governance) is Stey's environmental rewards program. It encourages users to earn points through eco-friendly behavior and community participation, then redeem points for rewards.
Core goals
- Encourage eco-friendly behavior and reduce energy consumption
- Increase community participation
- Improve satisfaction and loyalty through rewards
- Build a sustainable incentive system
Key concepts
- Season: ESG runs in seasons, typically 3 months each, managed by the Digital team.
- Points: earned through eco-friendly behavior and community participation.
- Rewards: prizes at different point tiers.
- Leaderboard: shows user point rankings.